Business Intelligence Consulting
Centerline was engaged to develop a marketing automation process for a client in the finance industry. Centerline developed a process that would identify potential leads from various databases and automated an outreach workflow that utilized multiple marketing channels.
Centerline was asked to help...
— Develop a new a process to identify and scrape new client targets from multiple databases
— Automate an outreach workflow to client acquisition targets that uses multiple channels
— Develop a reporting structure to track ROI, conversion rates for campaign.